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Affinity Platforms

UK software house · Birmingham

Build smarter software, automate the work, and connect the systems your business depends on.

Affinity Platforms is a Birmingham software house building custom software, AI automation, integrations and business systems for growing UK companies.

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Services

Everything you need to design, build and run better systems

Engagements scoped around outcomes — from a single internal tool to a full operational platform.

Custom software

Bespoke apps and internal tools shaped around your users, workflows and data.

Internal tool

Order & fulfilment hub

Open

128

On track

94%

Batch #1842 ready

Open

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AI automation

Practical workflows that remove manual steps and keep a human in the loop.

Trigger→
Process→
Complete

Invoice approved

Synced to accounting · 0.4s

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Integrations

Connect CRM, finance, support and ops tools so data flows automatically.

SystemSyncStatus
CRMOnHealthy
AccountingOnHealthy
Support deskOnMonitoring

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Dashboards

Live KPIs and reporting from one trusted view of the business.

Revenue

£284k

▲ 8.2%

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Websites & systems

Fast marketing sites and the operational systems that run behind them.

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Legacy modernisation

Replace ageing systems without disrupting the operations that depend on them.

Assess100%
Migrate68%
Launch35%

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Want to see what this looks like in practice? Browse example builds

The problem

Most businesses outgrow spreadsheets, manual processes and disconnected tools.

As you grow, the tools that got you here start working against you. The symptoms are familiar — and they compound over time.

  • Skilled people stuck doing repetitive admin
  • Off-the-shelf tools that don't fit your process
  • No single, trusted view of the business
The typical driftFriction →
  1. 01

    Spreadsheets

    01

    One source of truth, scattered across files

  2. 02

    Manual admin

    02

    Hours lost to re-keying and copy-paste

  3. 03

    Disconnected tools

    03

    Systems that don't talk to each other

  4. 04

    Slow decisions

    04

    Waiting on numbers that arrive too late

  5. Lost time & margin

    05

    Inefficiency compounds as you grow

Platform approach

From idea to intelligent platform.

We compose six connected layers into one coherent system — so your software, data and automation behave as a single platform, not a pile of disconnected tools.

01

Workflows

Interfaces shaped around how your teams actually work.

02

Data

A clean, structured model that becomes your source of truth.

03

Automation logic

Rules and AI that move work forward without manual effort.

04

Integrations

Connected tools and APIs so every system stays in sync.

05

Dashboards

Live visibility into the metrics that matter most.

06

Secure delivery

Access control, auditability and protection by design.

010203040506
Process

A clear process from discovery to delivery.

Milestone-based, transparent and collaborative — from the first call to long-term support.

  1. 01

    Discover

    Understand your goals, users, constraints and existing systems.

  2. 02

    Scope

    Define a clear, milestone-based plan with transparent pricing.

  3. 03

    Design

    Map data, flows and interfaces before a line of code is written.

  4. 04

    Build

    Develop in focused iterations with regular demos and feedback.

  5. 05

    Test

    Validate quality, security, performance and accessibility.

  6. 06

    Launch

    Deploy with confidence, documentation and a smooth handover.

  7. 07

    Support

    Ongoing maintenance, improvements and long-term partnership.

Work

Real products, built around difficult operational problems.

A transparent look at what we are building in-house, followed by examples of the systems we can shape around your operation.

In-house productIn development
Migrayt.ai

A guided migration platform for moving Azure DevOps projects into Jira Cloud without relying on fragile one-off scripts.

The problem

Enterprise migrations are usually slow, manual and difficult to audit. Teams need to preserve work-item history, relationships, attachments and custom fields while keeping control of how data is mapped.

Product approach

Migrayt separates the journey into intake, mapping and execution. It scans the source project, drafts mappings for review, supports dry runs, and uses checkpointed writes to make the migration easier to understand and control.

What this build demonstrates

  • Complex third-party API integration
  • AI-assisted mapping with human approval
  • Secure credential and migration workflows
  • Auditable, checkpointed execution
Visit Migrayt.ai
Migrayt.ai

Azure DevOps → Jira Cloud

Controlled run
Azure DevOps
Source
Migrayt
Jira
Destination
01

Intake

Scan & catalogue

02

Map

Review mappings

03

Migrate

Dry run & execute

AISuggested mappings require approval

An Affinity Platforms in-house product — shown as build evidence, not client work.

Example solutions

Other systems we can shape around your operation.

Support

AI support assistant

Answer customer and staff questions from your own knowledge base, with sources and escalation.

Scope this build
Operations

Internal operations dashboard

One screen for the metrics, tasks and alerts that run the business day to day.

Scope this build
Customer

Booking & customer portal

Let customers book, pay and self-serve without the back-and-forth.

Scope this build
Retail & ops

Inventory & POS system

Track stock, sales and locations in real time, end to end.

Scope this build
Sales & ops

CRM / workflow automation

Pipelines, reminders and handoffs that move themselves forward.

Scope this build
Insight

Reporting & analytics platform

Turn raw data into shareable, decision-ready reporting.

Scope this build

Migrayt.ai is a real in-house product. The solution cards above are representative examples, clearly separated from client case studies.

Why Affinity Platforms

A software partner, not just a supplier.

The judgement of an engineering team, the practicality of an automation studio, and the discipline of a security-aware delivery process.

Clean architectureDocumented

Engineering-led delivery

Senior engineering judgement on every build — clean architecture and systems designed to be extended, not rebuilt in a year.

  • Maintainable, documented code
  • Architecture that scales with you
Input→
AI step→
Done
Human reviewApproved

Practical AI & automation

We apply automation and AI only where it earns its place: removing manual steps and surfacing insight, with a human in the loop.

  • Automation that removes real work
  • AI with human oversight
  • Access control
  • Audit trail
  • UK GDPR

Secure, maintainable systems

Security, access control and UK data protection are designed in from the first sprint — never bolted on before launch.

  • Secure-by-design delivery
  • UK data protection aware

Clear delivery process

Clear scopes, milestones and communication from day one.

Built around outcomes

Every decision ties back to a result that matters to you.

Long-term support

We stay involved well beyond launch as your needs grow.

Delivery experience

Built around real business needs

Perspectives shaped by how we work with growing businesses — from discovery through to delivery.

Affinity Platforms did more than simply build what we asked for. They challenged our assumptions, simplified the process and delivered a solution that worked better for the business as a whole.
Professional Services
From the first conversation, the team understood both the technical requirements and the commercial objective. The final platform felt considered, polished and built for long-term use.
Growing UK Business
The level of communication throughout the project gave us complete confidence. We always knew what was happening, why decisions were being made and what the next step would be.
Operations Team
Affinity Platforms transformed a slow, manual workflow into a streamlined digital process. The improvement in efficiency was noticeable almost immediately.
Service Organisation
What stood out most was the balance between technical expertise and practical thinking. The team avoided unnecessary complexity and focused on what would create the most value.
Technology Lead
The finished product was clean, intuitive and genuinely easy for our team to adopt. It felt tailored to our organisation rather than adapted from a generic template.
Project Manager
Affinity Platforms approached the project as a long-term technology partner, not just a supplier. Their attention to detail and commitment to getting the solution right made a real difference.
Business Director
They took a complex requirement and turned it into something simple, reliable and easy to manage. The entire experience was professional from discovery through to delivery.
Operations Director
FAQ

Straight answers before you commit.

Common questions from founders and operations leaders evaluating a software partner — ownership, process, security and what happens after launch.

Still unsure? Email hello@affinityplatforms.com — we respond within one business day.

  • Affinity Platforms is a UK software house based in Birmingham that designs and builds custom software, AI workflow automation, API integrations, dashboards and connected business systems for growing companies. The team also builds Migrayt.ai, an in-house product for migrating Azure DevOps projects to Jira Cloud.

Get started

Have a process, system or idea that needs building?

Let us map it out together and turn it into a clear, scoped software project — with milestones, a fixed direction and no jargon. Book a 30-minute discovery call or email us directly.

Email us

hello@affinityplatforms.com · Birmingham, United Kingdom

  • UK-based software team
  • AI and automation focused
  • Secure-by-design delivery
  • Clear scopes and milestones
  • Built for SMEs and growing teams