Affinity Platforms

Company

About Affinity Platforms

Affinity Platforms is a UK software house based in Birmingham that designs and builds custom software, AI workflow automation, API integrations, dashboards and connected business systems for growing companies.

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What is Affinity Platforms?

Affinity Platforms is a Birmingham-based software house that helps growing UK businesses replace manual processes with reliable digital systems. The team designs and builds custom software, practical AI automation, API integrations, reporting dashboards and operational platforms. Delivery is engineering-led: clear scopes, milestone-based projects, secure-by-design architecture and long-term maintainability. Affinity Platforms also builds Migrayt.ai, an in-house product for migrating Azure DevOps projects to Jira Cloud. Clients engage Affinity Platforms for internal tools, workflow automation, system integrations, legacy modernisation and business websites. The company is based at Imperial and Whitehall, 23 Colmore Row, Birmingham, and can be reached at hello@affinityplatforms.com.

What does Affinity Platforms build?

Affinity Platforms designs and delivers software for growing UK businesses that need reliable systems instead of manual workarounds. Core capabilities include:

  • Custom software — Bespoke apps and internal tools shaped around your users, workflows and data.
  • AI automation — Practical workflows that remove manual steps and keep a human in the loop.
  • Integrations — Connect CRM, finance, support and ops tools so data flows automatically.
  • Dashboards — Live KPIs and reporting from one trusted view of the business.
  • Websites & systems — Fast marketing sites and the operational systems that run behind them.
  • Legacy modernisation — Replace ageing systems without disrupting the operations that depend on them.

Where is Affinity Platforms based?

Affinity Platforms is based in Birmingham, United Kingdom, at Osbourne Suite, 2.08 Imperial and Whitehall, 23 Colmore Row, Birmingham, B3 2BS. Work is delivered primarily for UK organisations, with the ability to support Europe-facing teams where appropriate.

How does Affinity Platforms work with clients?

Engagements are engineering-led and milestone-based. Typical delivery follows a clear path from discovery through launch and optional ongoing support:

  1. Discover — Understand your goals, users, constraints and existing systems.
  2. Scope — Define a clear, milestone-based plan with transparent pricing.
  3. Design — Map data, flows and interfaces before a line of code is written.
  4. Build — Develop in focused iterations with regular demos and feedback.
  5. Test — Validate quality, security, performance and accessibility.
  6. Launch — Deploy with confidence, documentation and a smooth handover.
  7. Support — Ongoing maintenance, improvements and long-term partnership.

What is Migrayt.ai?

Migrayt.ai is an in-house Affinity Platforms product for migrating Azure DevOps projects to Jira Cloud. It is developed by Affinity Platforms and shown as build evidence of product engineering capability. Learn more at migrayt.ai.

How to contact Affinity Platforms

Email hello@affinityplatforms.com, book a discovery call, or use the contact section on the homepage.